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My clients span from athletes to office professionals. Hear their transformation truth.

Articles & content created directly by professional trainer, Dan Eiden. 



I was born and raised in the northwest suburbs of Chicago, growing up with a love for playing sports and physical activity. When the high school football coaches made it mandatory to lift weights as part of the football program I saw it as a fun activity rather than a chore. I continued to lift weights and play sports throughout high school which included winning a championship ring as a member of my school’s baseball team (Driscoll Catholic High School, 1992 Illinois State Champions)

After graduating high school I exercised sporadically and ate poorly. I soon realized that I was getting fat and out of shape and decided to make some major changes. I got into the best shape of my life and realized my calling. It started  for me a lifelong love affair and passion for exercise and nutrition. I decided to change my major in college to Exercise Science and became certified as a Personal Trainer. While attending college I started working at PowerHouse gym in Arlington Heights, Illinois where I was able to build a large clientele and became the gyms Senior Personal Trainer.

I graduated from Concordia University in River Forest, Illinois in 2000 with my degree in Exercise Science and moved to Las Vegas, Nevada where I started my own personal fitness and sports performance training business. For 14 years in Las Vegas I built a strong reputation as a trainer. I developed a large following of loyal clients, which included countless numbers of success stories, complete body and health transformations, as well as athletes in all different sports, improving their game and sports performance. In the fall of 2014 I decided to move back to the Chicagoland area. I resumed my training business training my clients out of SPEAR Training Center in Vernon Hills, Illinois as well as offering in home personal training and training clients at their personal gym. Despite being back in the Chicagoland area and around my family I always felt a strong need to be back in Las Vegas. I missed my friends, my clients and the business name and reputation I had built over 14 years living there. So in the spring of 2019 I decided to move back to Las Vegas to resume my fitness and sports performance training business. With a renewed passion, focus and drive I'm excited to be back in Las Vegas serving my clients better then ever before. 

What I think separates me from other trainers and coaches is my vast knowledge of exercise and nutrition, my passion for all things health and fitness related and my commitment to my clients and my constant desire to try to better everything in my business and my training programs for my clients. Because the business and the training is not about me, its about the client. 

Along with my Bachelors Degree in Exercise Science I also hold several certifications inluding being a Nationally Certified Personal Trainer (CPT) through the National Academy of Sports Medicine (NASM) and being a Nationally Certified Strength and Conditioning Specialist (CSCS) through the National Strength and Conditioning Association (NSCA). I am currently working on my Master’s Degree in Applied Exercise Science with a specialty in Sports Performance Training from Concordia University Chicago


    20 Years of Personal Fitness Training & Nutrition



    Kevin Kruger


    Basketball Player


    ""In sports training you have to prepare your body in on and off the court workouts. Training with Dan and following his nutrition guide gave me the opportunity to excel and reach my highest level possible in all workouts. His understanding and knowledge of what needs to be done outside the weight room as well as inside were critical for me achieving the results I sought out.  Dan was always available for any questions I had with the nutrition guide and I started seeing results quicker than any other time in my career."

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    Dan Eiden

    Before  &  After 

    "Having been there before myself I have the unique ability to be able to relate to clients. I understand the challenges and struggles they face in trying to get in shape and achieve their health and fitness goals because I have been there myself. I think it helps clients relate to me as well as they know that I wasn't just blessed with great genetics. I had and still have to work for. If I can do it anyone can."

    MaryKay Grahn

    client video testimonial